DISCOVER PROJECT
CRAFT
Supplier Data Clarified
Promoting the #1 Supplier Intelligence Platform
2023
Craft is a data and intelligence platform that specializes in supply chain resilience and supplier risk management. With brand elements that needed polishing, I created 6 month sales campaign that expressed the value of this software to procurement and risk professionals. Deliverables: digital and print adverts, explainer videos, power point decks, ebooks, exhibition signage, and web pages.
SERVICES
ART DIRECTION, BRAND MARKETING, TEAM MANAGEMENT
Challenge
Extend an established SaaS brand into a cohesive sales campaign without losing the equity, recognition, or intelligence already built into the system.
Art Direction
I developed the visual direction across campaign touchpoints, evolving Craft’s existing brand language into a clearer, more dynamic system for communicating complex supply-chain intelligence.
As Brand Manager, I guided creative execution across marketing, sales, digital and production teams, maintaining brand consistency while aligning designers, stakeholders and deliverables around a shared campaign vision.
Solution
A flexible campaign system that gave Craft’s sales and marketing teams a stronger visual toolkit. Brand standards for multiple touch-points were capable of translating sophisticated data into compelling, accessible brand experiences across print, digital, video and experiential applications.
The visual impact of Craft's brand refresh garnered an increase in understanding of the product . And because of that, we felt an increase in adoption of the software itself.
Website Engagement Increase
Self Sign Up Increase
