Craft Data Intelligence

DISCOVER PROJECT

DISCOVER PROJECT

DISCOVER PROJECT

Brand to Building

CONE Architecture

Restaurant to Office Conversion

2020

CONE HQ turned a 3,600sq ft former Italian restaurant into a working studio for CONE Architecture. I shaped the brand and the space together: the identity, the presentation story and the physical environment, from demo to final details.

SERVICES

Brand Designer & Project Manager, alongside the Architect/Owner

Perche No Italian Restaurant

Approach Overview

Define - What should CONE feel like to a client, to the staff. Design - Brand system, floor plan and layout, co-developed w/ architects. Select - Finishes, furniture and lighting layered to tell one story. Build - Attend weekly contractor walk-throughs and punch lists.

One brand voice across screen, page and space.

Responsibilities

Principal and Team Brand Surveys

Principal and Team Brand Surveys

Brand identity, color system and assets

Brand identity, color system and assets

FF&E sourcing: finishes, paint, furniture, lighting

FF&E sourcing: finishes, paint, furniture, lighting

Floor plan input and on-site project management

Floor plan input and on-site project management

Craft Data Intelligence

DISCOVER PROJECT

DISCOVER PROJECT

Results

- An Identity and visual language suitable for CONE. - Positioning line creation: “Smart Urban Architecture.” - An attractive deck covering culture, process, PR and outcomes. - and a space that carried the brand into the interior.

- An Identity and visual language suitable for CONE. - Positioning line creation: “Smart Urban Architecture.” - An attractive deck covering culture, process, PR and outcomes. - and a space that carried the brand into the interior.

32" Disco Ball

1

Windows Replaced

30


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Have a project?

Available for new endeavors

January 2027

Available for new endeavors

January 2027

Available for new endeavors

January 2027

NAJELA SHAMAH

najela@cakeatwork.com

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+1 206 617 2168

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Seattle (PST)

Available in the US West Coast and Beyond

Copyright © 2026 Najela Shamah

NAJELA SHAMAH

najela@cakeatwork.com

Email copied!

+1 206 617 2168

Mobile copied!

Available in the US West Coast and Beyond

Copyright © 2026 Najela Shamah

NAJELA SHAMAH

najela@cakeatwork.com

Email copied!

+1 206 617 2168

Mobile copied!

Copyright © 2026 Najela Shamah