DISCOVER PROJECT
RECLAIM WA
Retake. Rebuild. Reclaim.
Identity and Naming for an Re-Entry Organization
2023
Last Journey to Mars is a gripping sci-fi that explores the challenges and triumphs of humanity's final expedition to the Red Planet. As the lead 3D motion visual designer, I played a key role in bringing Cryo Studios' ambitious vision to life with cutting-edge CGI and breathtaking visual effects.
SERVICES
Concept Design, Visual Effects, CGI, 3D Character Design, 3D Scene Design
Challenge
Extend an established SaaS brand into a cohesive sales campaign without losing the equity, recognition, or intelligence already built into the system.
Art Direction
I developed the visual direction across campaign touchpoints, evolving Craft’s existing brand language into a clearer, more dynamic system for communicating complex supply-chain intelligence.
As Brand Manager, I guided creative execution across marketing, sales, digital and production teams, maintaining brand consistency while aligning designers, stakeholders and deliverables around a shared campaign vision.
Solution
A flexible campaign system that gave Craft’s sales and marketing teams a stronger visual toolkit. Brand standards for multiple touch-points were capable of translating sophisticated data into compelling, accessible brand experiences across print, digital, video and experiential applications.
