najela
2026
./ portfolio
CREATIVE DIRECTOR
STRATEGY / STORY / EXPERIENCE
shamah
brand manager +
creative strategist
I’ve been professionally obsessed with brands for over 17 years. My family still doesn't know exactly what I do. But, hey, there are worse things to make a career out of.
A few companies that I've worked with:
start-ups, big brands, good causes.
SELECTED PROJECTS
CRAFT
Supplier Data Clarified
Promoting the #1 Supplier Intelligence Platform
YWCA SEATTLE
All in for WA Women
Successful Brand Extension
Speak With Purpose
Amplifying What Matters
Visual Guidelines for a Mission-driven Team
RECLAIM WA
Retake. Rebuild. Reclaim.
Identity and Naming for an Re-Entry Organization
Cone Architecture
Cone Brand Guide
Introduction to Smart Urban Architecture
creativity tip
Authenticity matters;
tell your own story.
Experience
Professionally, I have moved through brand leadership, art direction, campaigns, environmental design and creative communications across hospitality, nonprofit, AEC and SaaS. I also enjoy being a marketing generalist, campaign strategist, and epic office party planner.
Brand Strategy + Positioning
CREATIVE + CAMPAIGN DIRECTION
Identity + Brand Systems
Environmental Brand
CREATIVE LEADERSHIP
Have a project?
Let's go get it!
Coffee or Sushi?
Have a project?
Available for new endeavors
January 2027
najela
2026
./ portfolio
CREATIVE DIRECTOR
STRATEGY / STORY / EXPERIENCE
shamah
brand manager +
creative strategist
I’ve been professionally obsessed with brands for over 17 years. My family still doesn't know exactly what I do. But, hey, there are worse things to make a career out of.
I connect brand thinking with creative execution — helping teams find the idea, build the system around it, and carry it into the places people actually experience it.
My background spans brand strategy, creative direction, marketing and design across hospitality, nonprofit, AEC and SaaS. Different industries, similar challenge: finding the spark that makes people care.
Currently, I bring that thinking into the built environment as part of BCRA’s experiential design team, translating brands into environmental graphics, wayfinding and place.
Based in PNW
(PST)
A few companies that I've worked with:
start-ups, big brands, good causes.
SELECTED PROJECTS
CRAFT
Supplier Data Clarified
YWCA SEATTLE
All in for WA Women
Speak With Purpose
Amplifying What Matters
RECLAIM WA
Retake. Rebuild. Reclaim.
Cone Architecture
Cone Brand Guide
creativity tip
Authenticity matters;
tell your own story.
Experience
Professionally, I have moved through brand leadership, art direction, campaigns, environmental design and creative communications across hospitality, nonprofit, AEC and SaaS. I also enjoy being a marketing generalist, campaign strategist, and epic office party planner.
Brand Strategy + Positioning
CREATIVE + CAMPAIGN DIRECTION
Identity + Brand Systems
Environmental Brand
CREATIVE LEADERSHIP
Available for new endeavors
January 2027
najela
2026
./ portfolio
CREATIVE DIRECTOR
STRATEGY / STORY / EXPERIENCE
shamah
brand manager +
creative strategist
I’ve been professionally obsessed with brands for over 17 years. My family still doesn't know exactly what I do. But, hey, there are worse things to make a career out of.
I connect brand thinking with creative execution — helping teams find the idea, build the system around it, and carry it into the places people actually experience it.
My background spans brand strategy, creative direction, marketing and design across hospitality, nonprofit, AEC and SaaS. Different industries, similar challenge: finding the spark that makes people care.
Currently, I bring that thinking into the built environment as part of BCRA’s experiential design team, translating brands into environmental graphics, wayfinding and place.
Based in PNW
(PST)
A few clients:
start-ups, big brands, good causes.
SELECTED PROJECTS
CRAFT
Supplier Data Clarified
YWCA SEATTLE
All in for WA Women
Speak With Purpose
Amplifying What Matters
RECLAIM WA
Retake. Rebuild. Reclaim.
Cone Architecture
Cone Brand Guide
reminder:
Authenticity matters;
tell your own story.
Experience
Professionally, I have moved through brand leadership, art direction, campaigns, environmental design and creative communications across hospitality, nonprofit, AEC and SaaS. I also enjoy being a marketing generalist, campaign strategist, and epic office party planner.
Brand Strategy + Positioning
CREATIVE + CAMPAIGN DIRECTION
Identity + Brand Systems
Environmental Brand
CREATIVE LEADERSHIP