DISCOVER PROJECT
YWCA SEATTLE
All in for WA Women
Successful Brand Extension
2019
In the digital age, a strong online presence is essential. Our studio crafted a portfolio website for photographer Oliver Hayes, showcasing his work and artistic vision in a seamless, functional design.
SERVICES
Content Strategy, UI/UX, Framer Development
Challenge
Extend an established SaaS brand into a cohesive sales campaign without losing the equity, recognition, or intelligence already built into the system.
Art Direction
I developed the visual direction across campaign touchpoints, evolving Craft’s existing brand language into a clearer, more dynamic system for communicating complex supply-chain intelligence.
As Brand Manager, I guided creative execution across marketing, sales, digital and production teams, maintaining brand consistency while aligning designers, stakeholders and deliverables around a shared campaign vision.
Solution
A flexible campaign system that gave Craft’s sales and marketing teams a stronger visual toolkit. Brand standards for multiple touch-points were capable of translating sophisticated data into compelling, accessible brand experiences across print, digital, video and experiential applications.
