DISCOVER PROJECT
GOOD PIE LAS VEGAS
Home of the Grandma
Brand and Name Development
2021
Craft is a data and intelligence platform that specializes in supply chain resilience and supplier risk management. With brand elements that needed polishing, I created 6 month sales campaign that expressed the value of this software to procurement and risk professionals. Deliverables: digital and print adverts, explainer videos, power point decks, ebooks, exhibition signage, and web pages.
SERVICES
NAMING, BRAND DEVELOPMENT, STAFF TRAINING
Challenge
Extend an established SaaS brand into a cohesive sales campaign without losing the equity, recognition, or intelligence already built into the system.
Art Direction
I developed the visual direction across campaign touchpoints, evolving Craft’s existing brand language into a clearer, more dynamic system for communicating complex supply-chain intelligence.
As Brand Manager, I guided creative execution across marketing, sales, digital and production teams, maintaining brand consistency while aligning designers, stakeholders and deliverables around a shared campaign vision.
Solution
A flexible campaign system that gave Craft’s sales and marketing teams a stronger visual toolkit. Brand standards for multiple touch-points were capable of translating sophisticated data into compelling, accessible brand experiences across print, digital, video and experiential applications.
