DISCOVER PROJECT
Cone Architecture
Cone Brand Guide
Introduction to Smart Urban Architecture
2024
Efficient energy management is crucial today. Supra, an innovative mobile app, helps homeowners optimise their smart home solar power systems. As the lead designer at EcoGrid Technologies, I transformed their concept into a user-friendly, efficient, and aesthetically pleasing application for simplified solar power management.
SERVICES
UI/UX Design, Mobile App Design, Visual Design, Interaction Design
Challenge
Extend an established SaaS brand into a cohesive sales campaign without losing the equity, recognition, or intelligence already built into the system.
Art Direction
I developed the visual direction across campaign touchpoints, evolving Craft’s existing brand language into a clearer, more dynamic system for communicating complex supply-chain intelligence.
As Brand Manager, I guided creative execution across marketing, sales, digital and production teams, maintaining brand consistency while aligning designers, stakeholders and deliverables around a shared campaign vision.
Solution
A flexible campaign system that gave Craft’s sales and marketing teams a stronger visual toolkit. Brand standards for multiple touch-points were capable of translating sophisticated data into compelling, accessible brand experiences across print, digital, video and experiential applications.
