DISCOVER PROJECT
Speak With Purpose
Amplifying What Matters
Visual Guidelines for a Mission-driven Team
2020
Speak With Purpose (SWP) is a Seattle-based nonprofit and the only public speaking program integrated into classroom learning across King County. Founded in 2012 by Toyia T. Taylor, SWP serves students in grades 3–8 at Title I schools — blending oratory, writing, and performing arts to build self-authored identities and confident young advocates.
SERVICES
Remote Brand Strategy and Identity, Brand Governance
Challenge
Extend an established SaaS brand into a cohesive sales campaign without losing the equity, recognition, or intelligence already built into the system.
Art Direction
I developed the visual direction across campaign touchpoints, evolving Craft’s existing brand language into a clearer, more dynamic system for communicating complex supply-chain intelligence.
As Brand Manager, I guided creative execution across marketing, sales, digital and production teams, maintaining brand consistency while aligning designers, stakeholders and deliverables around a shared campaign vision.
Solution
A flexible campaign system that gave Craft’s sales and marketing teams a stronger visual toolkit. Brand standards for multiple touch-points were capable of translating sophisticated data into compelling, accessible brand experiences across print, digital, video and experiential applications.
